ADVERTISERS

A unique advertising opportunity

Reach 100% of your target audience,
in an imaginative and memorable way

Airport advertising – why it works

A powerful and cost effective OOH media

91%

Notice the advertising

81%

Read the content

60%

Visit a website or use an app to learn more

19%

Buy a product they see advertised

(Source: 2019 Nielsen Airport Insights Study)

A unique demographic of engaged and affluent consumers
High proportion of business & leisure frequent flyers who are influencers & decision makers from around the world
A ‘captive’ audience – alert, excited and in a positive mind-set. Highly receptive to the messages that they see
A premium and innovative media environment, where top level international companies choose to advertise their brands
An increasingly globalised and international audience, growing significantly into the future

Why choose One.Tray to advertise?

Our Tray delivers the key attributes of great airport advertising

Multiple
views

Viewed close-up, “head on” and multiple times (passengers each use on average 3 trays)

Maximum
coverage

Reaches 100% of passengers

End-to-End
experience

Seen by passengers both at the start of the security process AND at the end

Focussed
attention

A “clutter free” media area with good dwell time and few conflicting media messages

Segment
passengers

Passenger segmentation possible e.g. ‘standard’ security and Business Class

Flexible and imaginative media ‘vehicle’

Updates and revolutionises current tray advertising

embedded in the trays, not stickers

Top quality reproduction of ads

of trays

Exclusive use and personalisation

to work with

Multiple airport partners

which can reduce “media fatigue” for regular travellers

Manage multiple creative executions

(e.g. “Lucky Tray”) and immediate rewards (e.g. travel class upgrade)

Offers direct response mechanisms

previous arrow
next arrow
Slider

Top quality reproduction of ads

embedded in the trays, not stickers

Exclusive use and personalisation

of trays

Multiple airport partners

to work with

Manage multiple creative executions

which can reduce “media fatigue” for regular travellers

Offers direct response mechanisms

(e.g. “Lucky Tray”) and immediate rewards (e.g. travel class upgrade)

previous arrow
next arrow
Slider

Some of our valued media partners

Advertising on our trays is a great place to talk to your customers

Many top international brands have already chosen to work with us, and we can tell you more about why. To find out about the opportunities and the locations available, get in touch!