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ADVERTISERS
A unique advertising opportunity
Reach 100% of your target audience,
in an imaginative and memorable way
Airport advertising – why it works
A powerful and cost effective OOH media
Notice the advertising
Read the content
Visit a website or use an app to learn more
Buy a product they see advertised
(Source: 2019 Nielsen Airport Insights Study)
A unique demographic of engaged and affluent consumers
High proportion of business & leisure frequent flyers who
are influencers & decision makers from around the world
A ‘captive’ audience – alert, excited and in a positive mind-set. Highly receptive to the messages that they see
A premium and innovative media environment,
where top level international companies choose to
advertise their brands
An increasingly globalised and international audience,
growing significantly into the future
Why choose One.Tray to advertise?
Our Tray delivers the key attributes of great airport advertising
Multiple
views
Viewed close-up, “head
on” and multiple times
(passengers each use
on average 3 trays)
Maximum
coverage
Reaches 100% of
passengers
End-to-End
experience
Seen by passengers both at
the start of the security
process AND at the end
Focussed
attention
A “clutter free” media
area with good dwell
time and few conflicting
media messages
Segment
passengers
Passenger segmentation
possible e.g. ‘standard’
security and Business
Class
Flexible and imaginative media ‘vehicle’
Updates and revolutionises current tray advertising
embedded in the trays, not stickers
Top quality reproduction of ads
of trays
Exclusive use and personalisation
to work with
Multiple airport partners
which can reduce “media fatigue” for regular travellers
Manage multiple creative executions
(e.g. “Lucky Tray”) and immediate rewards (e.g. travel class upgrade)
Offers direct response mechanisms
Top quality reproduction of ads
embedded in the trays, not stickers
Exclusive use and personalisation
of trays
Multiple airport partners
to work with
Manage multiple creative executions
which can reduce “media fatigue” for regular travellers
Offers direct response mechanisms
(e.g. “Lucky Tray”) and immediate rewards (e.g. travel class upgrade)
Advertising on our trays is a great place to talk to your customers
Many top international brands have already chosen to work with us, and
we can tell you more about why. To find out about the opportunities
and the locations available, get in touch!