A UNIQUE ADVERTISING OPPORTUNITY

Guaranteed 100% reach of your target audience,
in an unconventional and memorable way

Our advertising service

We are the first company ever specialized in the provision of custom-designed airports security trays aimed at enhancing the travellers’ experience while offering, at the same time, a unique advertising opportunity to brands by unlocking them a new, memorable way to access 100% of airports’ passengers.

Reporting & Analysis

Before the campaign:

  • Analysis of the client’s target and proposal of the most effective action plan to intercept it all at airports
  • Graphic simulation of a brand’s impact domination of the security area
  • Advisory, graphic support, quantitative & qualitative measurement of a brand’s creativity effectiveness by tracking of neuro-physical parameters

During the campaign:

  • On-the-field passengers’ feedback collection and sentiment analysis

After the campaign:

  • Final output: “performance report”

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Why One.Tray vs other OOH media

  • Reach: intercept 100% of your target audience
  • Wow-factor: excellent ad-recall and increased purchase activity both online and offline
  • Measurement: passengers’ data tracking and reporting
  • Physical mandatory interaction: all the passengers interact with the tray, experience a better service and associate it with the brand
  • Target your audience: granular passenger profiling to reach all your relevant target

Brand awareness

+208%

Brand awareness +208%

General advertising recall

+48%

General advertising recall +48%

Purchase activity

+83%

Purchase activity +83%

The results refer to a 12-month advertising period and come from the “airport security bin advertising effectiveness case study” conducted by market analysis inc.
Note: percentages are compared to the test’s scores on the same criteria obtained in advertised and non-advertised markets for the same 12-month time span

Where we are

Where we are

Some of our loyal brands

Where we are

The 5 steps to One.Tray

1

Shoot us an email at info@onetray.it and give us some insights on the campaign, your target and, if you already know them, the airports you might be interested

2

We’ll do an availability check of your airport preferences, eventually suggest more suited locations for your target and get back to you with a graphic proposal

3

Once agreed on the airports and set down the commercial details, we’ll be helping you drawing your creativity and, if requested, perform the “efficacy tests” on your final proposal

4

We’ll submit you the test results proceed with the eventual needed fine tuning

5

Production kick-off and in 30 days you’ll be on-air