Guaranteed 100% reach of your target audience,
in an unconventional and memorable way

Our advertising service

We are the first company ever specialized in the provision of custom-designed airports security trays aimed at enhancing the travellers’ experience while offering, at the same time, a unique advertising opportunity to brands by unlocking them a new, memorable way to access 100% of airports’ passengers.

Reporting & Analysis

Before the campaign:

  • Analysis of the client’s target and proposal of the most effective action plan to intercept it all at airports
  • Graphic simulation of a brand’s impact domination of the security area
  • Advisory, graphic support, quantitative & qualitative measurement of a brand’s creativity effectiveness by tracking of neuro-physical parameters

During the campaign:

  • On-the-field passengers’ feedback collection and sentiment analysis

After the campaign:

  • Final output: “performance report”

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Why One.Tray vs other OOH media

  • Reach: intercept 100% of your target audience
  • Wow-factor: excellent ad-recall and increased purchase activity both online and offline
  • Measurement: passengers’ data tracking and reporting
  • Physical mandatory interaction: all the passengers interact with the tray, experience a better service and associate it with the brand
  • Target your audience: granular passenger profiling to reach all your relevant target

Brand awareness


Brand awareness +208%

General advertising recall


General advertising recall +48%

Purchase activity


Purchase activity +83%

The results refer to a 12-month advertising period and come from the “airport security bin advertising effectiveness case study” conducted by market analysis inc.
Note: percentages are compared to the test’s scores on the same criteria obtained in advertised and non-advertised markets for the same 12-month time span

Where we are

Where we are

Some of our loyal brands

Where we are

The 5 steps to One.Tray


Shoot us an email at info@onetray.it and give us some insights on the campaign, your target and, if you already know them, the airports you might be interested


We’ll do an availability check of your airport preferences, eventually suggest more suited locations for your target and get back to you with a graphic proposal


Once agreed on the airports and set down the commercial details, we’ll be helping you drawing your creativity and, if requested, perform the “efficacy tests” on your final proposal


We’ll submit you the test results proceed with the eventual needed fine tuning


Production kick-off and in 30 days you’ll be on-air